He has made partnerships and collaborations with other Internet personalities.
Cassell has co-founded a range of businesses, one of which failed to comply with Federal Trade Commission (FTC) advertising guidelines. Switching the focus of his YouTube content, Cassell later began to pursue vlogging, where his prominence in the genre took place from his life between Los Angeles and the UK.īack in England, Cassell and his father designed his own home, purchasing a nearby property and renovating it into an extensive gaming area. His Twitch channel was the first to reach one million followers in August 2014. Cassell reached one billion views in late 2013, and began to livestream on Twitch, hosting the same commentary over his gameplays. His online personality and growth in viewership was recognized by Call of Duty publisher Activision and multi-channel network (MCN) Machinima, where he signed to the network to monetize his content.Ĭassell's channel saw substantial growth, passing the one million subscriber milestone in June 2012, and was described by Eurogamer as "part of a phenomenon that the gaming industry has been slow to react to". On 3 September 2010, Cassell registered his gaming channel "TheSyndicateProject", where he eventually found success and a large online community.
Born in Manchester, Cassell developed a passion for a career in the gaming industry, which he started by purchasing gaming equipment using his money from McDonald's.
Regarded as one of the earlier known gaming personalities, his videography consists of Let's Play videos on Call of Duty and Minecraft. Thomas George Cassell (born 23 June 1993), known online as Syndicate, is an English YouTuber and Twitch streamer.
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